Case study · Orange

Orange case study: 1.9 million views in a month

The first three episodes of Tsiky and the Dream Team, the animated mini-series made for Orange Madagascar. Views that are 100% organic on Facebook: no sponsoring, no event to relay.

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Tsiky on the phone in the street, the Orange board on the other end of the line

×48.7on average across our 3 episodes, against all of Orange's 2026 reels

1.9M

cumulative views

On Facebook, in one month

125K

reactions

124,800 across the three episodes

6.5%

reactions per view

Across both pages

100%

organic

No sponsoring on Facebook

Public figures recorded on Facebook on 1 November 2026.

The figures

Three episodes, two pages, 1,914,057 views.

Episode	Orange page	Ny Rabe page	Cumulative views	Reactions	Comments	Shares
Episode 01Orange and Ny Rabe, 1 October	72,214	640,300	712,514	47,700	660	112
Episode 02Orange and Ny Rabe, 5 October	46,085	581,300	627,385	40,500	1,364	76
Episode 03Orange, relayed by Ny Rabe, 25 October	574,158	Relayed to Orange	574,158	36,600	635	109
Total	692,457	1,221,600	1,914,057	124,800	2,659	297

The comparison

×48.7: our 3 episodes against all of Orange's 2026 reels.

In 2026, the typical reel on Orange's page, the median of its 86 other reels published since 1 January, reaches 13,111 views, multi-million-view reels included. Our 3 episodes average 638,019 views, across the Orange and Ny Rabe pages: ×48.7. And on Orange's page alone, episode 03 achieves ×43.8 in seven days: 574,158 views, 13th out of 87. All with no sponsoring on Facebook and no event to relay: just a story people want to watch.

Typical Orange reelMedian of the 86 other 2026 reels

13,111

Average of our 3 episodesOrange and Ny Rabe pages

638,019 · ×48.7

Episode 03Orange page, relayed by Ny Rabe

574,158 · ×43.8

Episode 02Orange and Ny Rabe pages

627,385 · ×47.9

Episode 01Orange and Ny Rabe pages

712,514 · ×54.3

×48.7 = 638,019 ÷ 13,111. ×43.8 = 574,158 ÷ 13,111. Episodes 01 and 02: views of the Orange and Ny Rabe pages added together.

×48.7

the views of an episode, on average, across the Orange and Ny Rabe pages, against all 2026 reels

×43.8

the views of episode 03 on Orange's page alone, against all its 2026 reels

6.4%

reactions per view on episode 03, against 1.3% at most for the 12 Orange reels with more views

The audience

An audience that reacts.

Across both pages and all three episodes, about one view in fifteen turns into a reaction, with no sponsoring on Facebook. An audience that follows the story and grows attached to it.

Episode 02, Orange page

7.2%

Episode 01, Ny Rabe page

6.7%

Episode 01, Orange page

6.6%

Episode 02, Ny Rabe page

6.4%

Episode 03, Orange page

6.4%

The 12 most viewed reelsOrange page, the highest of the 12

1.3%

What the figures say

×48.7: the strength of a heroine people already love.

A character opens the door

Tsiky arrives at Orange with the Ny Rabe audience, more than 572,000 followers on Facebook. The brand steps into a story these fans already follow, with the humour they love: that is what produces this ×48.7, with no sponsoring on Facebook.

Two ways to publish, two strengths

Publishing on both pages adds the audiences together: more than 600,000 cumulative views for each of episodes 01 and 02. Publishing at Orange and relaying from Ny Rabe gathers the views on Orange's page: 574,158 views for episode 03.

A steady performance

Every episode passes 570,000 cumulative views, and the reaction rate stays close to 6.5% from one episode to the next, on both pages. The series keeps its audience over time.

How these figures were recorded

Public figures displayed by Facebook, recorded on 1 November 2026 on the Orange (facebook.com/orangemada) and Ny Rabe (facebook.com/nyrabe.mg) pages.
Ny Rabe page views and reactions as displayed by Facebook, in rounded format.
Publication dates from the Orange page. Views are cumulative since publication.
100% organic: no episode was sponsored on Facebook.
×48.7: average cumulative views of the 3 episodes (638,019, Orange and Ny Rabe pages), divided by 13,111, the median of the 86 other reels published on the Orange page from 1 January to 1 November 2026, most viewed reels included.
×43.8: 574,158 views of episode 03 on Orange's page alone, divided by the same median.
Reactions per view: total reactions divided by the views of the same page. Recorded reel by reel on the 12 reels with more views than episode 03: from 0.05% to 1.3%.

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