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Stileex Pictures

Case study · Orange

Tsiky and the Orange Madagascar Dream Team

An animated mini-series for Orange, led by the heroine of Ny Rabe: animated episodes, TV spot, radio spot and social media formats.

Client
Orange
Format
Animated mini-series, episodes of about one minute
Media
Television, radio, social media
Language
Malagasy
The studio
Concept, script, storyboard, 2D animation, voices, editing, mix

Episode 011 min · in Malagasy

The idea

A heroine the public loves, at the heart of the brand.

Tsiky is the heroine of Ny Rabe, a universe followed by more than 500,000 people. In the series, she walks into Orange with an idea and a phone, in front of a board that has seen it all.

The tone is pure Ny Rabe: humour, tenderness, and a self-mockery the brand carries off with flair. The audience finds a character it knows, and sees Orange in a new light.

Tsiky, wide-eyed

What we delivered

One story, four screens.

01

Animated episode

One minute of animation, written, drawn, animated, voiced and edited in the studio.

02

TV spot

The broadcast cut, ready for television.

03

Radio spot

The Rabe family on the radio, with its voices and its humour.

04

Social media

Formats cut for the feed, made to be shared.

Frame by frame

Behind the boardroom doors.

Shots from episode 01, drawn, animated and coloured in the studio.

Aerial view of the city and the Orange tower
Tsiky and Lita flying above the road
An Orange director behind her name plate
The board watches Tsiky's video on a phone
A director standing on the boardroom table
The Orange offices turned upside down
Tata Malala, her chicken perched on her head
Tsiky and Lita arrive at the Orange reception

The method

Ten steps, one team.

From idea to archive, every step happens in-house: that is how we move fast, with consistent quality.

  1. Idea

    The heart of the message, in one sentence.

  2. Brainstorm

    Every lead on the table, then the best one.

  3. Script

    Dialogue, rhythm and punchline, written for the screen.

  4. Storyboard

    Every shot drawn before it moves.

  5. Art pack

    Characters, sets and props, ready to animate.

  6. Animation

    Motion, frame by frame.

  7. Colour

    Light and colour for every scene.

  8. Voices

    Dialogue recorded and mixed in the studio.

  9. Approval

    Your feedback, built in at every key stage.

  10. Archive

    Masters, sources and versions, filed and delivered.

A campaign to imagine? Let's talk.

Tell us your idea, your audience and your deadline: we will come back to you with a clear proposal.

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